Estelaboure Beauty Center — Website and Google Ads Management

At a beauty center, the customer journey starts almost entirely with a local search and ends with a phone call. The two sides had to work together: even when ads bring traffic, if the website can't turn it into an appointment, that traffic goes to waste. Ads — The Google campaigns were structured by service and neighbourhood: clear-intent searches such as "Ümraniye laser hair removal" were separated from generic, expensive keywords. The budget was concentrated on searches made at the decision stage. Web — The site was built around the center's range of services: hair removal, skin care, regional slimming, permanent makeup, lash and brow design, solarium — each described on its own, because a visitor coming from an ad lands on the relevant service, not the home page. Opening hours, location and directions are reachable from every page. Interface — In this sector there is a single conversion action: getting in touch. Phone and WhatsApp stay fixed on every screen and are not hidden behind a form. Service pages are laid out for easy scanning rather than long text; visitors don't read, they call.