İngilizce Kumbaram — Meta Ads Management and Sales System

Ads — Campaigns were split by audience temperature: separate structures and separate messages for cold, warm and hot audiences. They were also separated by product — the trial lesson, the six-month subscription, the children's programme and the speaking club each ran with their own campaigns. WhatsApp messaging was chosen as the conversion action; at this price point people ask questions first, and a direct purchase flow cuts off interest. Through lookalike audience work, existing customer data was used to generate new audiences. Follower campaigns were also run separately. Sales consulting — The volume ads bring in only turns into sales if there is a system behind it. We defined the funnel step by step from the first message to closing; we wrote conversation scripts for the sales team — the first reply, discovery questions, price presentation, common objections and closing. A lead collection and follow-up routine was set up, so that conversations left unanswered or half-finished don't get lost. The promise made in the ad and the one told in the conversation were made the same; losses caused by mismatched expectations were closed off this way.