Taxim Man Fashion — E-Commerce Site, Store Management and Meta Ads

The brand's audience is built on Instagram and TikTok; the behaviour of a visitor coming from this channel is distinct: they look for the product they saw in the content, and leave if they can't find it. The setup was designed around that. E-commerce — The collection architecture was built around shopping behaviour: tops, bottoms and seasonal collections can be browsed separately, and seasonal series are featured on the home page. Store management is not a one-off setup; product entry, collection updates and campaign setup are carried out on a regular basis. Shopify and web — The store was built on Shopify. The theme was customised with product page speed in mind; the visitor from social media is on mobile data and impatient, so load time is directly a sales matter. Interface — Information that speeds up the purchase decision, such as the shipping and price guarantee, was kept visible on every page. On the product page, size and variant selection is handled on a single screen; the path to the cart was shortened. Ads — The Meta campaigns were set up in line with the social content: the product seen in the ad is found in the store without searching. A product catalogue and conversion measurement were set up; which collection sells is known from data, not guesswork.