Koza Kültür Sanat Evi — Meta Ads, Social Media and Ticketing System

Ads — Each event was set up as a separate campaign; more than 140 campaigns were run. Workshops ran with narrow neighbourhood- and interest-based targeting, while concerts ran with broad city-based targeting — besides Alanya, Antalya, Manavgat and Gazipaşa were each handled separately. Direct messaging was chosen as the conversion action: in arts and culture, people ask questions before buying a ticket, so we tied the flow to a conversation rather than a form. Social media — Ads alone bring occupancy but don't leave a lasting audience. Alongside the event campaigns, a separate budget was set aside for growing the profile; in the process the account came close to 10 thousand followers and the venue became recognised in arts and culture searches in Alanya. That way later events can be opened to the existing following instead of buying an audience from scratch. Sales consulting — Turning an incoming message into a sale is a separate job. We extracted the frequently asked questions and prepared conversation scripts, standardised how capacity and price information is given, and set up a follow-up routine. The interest an ad brings is spent budget for as long as it goes unanswered or is answered late. Software — Ticketing and registration were being tracked by hand. We developed a digital ticket generation system specific to the venue; it runs as a Windows application, because it is used on the computer at the box office. Ticket generation, registration and check-in per event are handled from one place.